Our Story

Stephen Lewis ShoeTips Founder

Fellow golfers,

We’re pleased to present ShoeTips, an exciting new product to help lower your score and increase your enjoyment of the game. 

As a life-long, hopelessly addicted golfer, I often find myself standing over the ball, ready to swing, summoning all of my powers of concentration to quiet negative thoughts and decide which positive swing thoughts to focus on. I’ll bet you do, too. Sometimes I simply forget what I had planned to do. Other times the voices in my head offer ideas of their own.

The idea for ShoeTips is pretty simple. If you want to remember something, why not put a reminder where you can see it? How about on your shoe? …A shoe tip?

After receiving positive feedback from my golfing buddies, and assembling a small team to explore the idea,

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we unearthed a trove of scientific research about mental focus strategies that enhance performance and get golfers
“in the zone.”

It turns out that golf’s legendary players, instructors, sports psychologists, and writers all agree — you perform at your best when you have the fewest things to think about and you allow your intuitive mind to direct your body.

Studies show that regardless of a person’s skill level, if you can focus completely on, and become fully absorbed in the task at hand, with nothing left over for worry or doubt, you’ll achieve a state of peak performance.

ShoeTips is the solution:
“The last thought before your shot!”

trust your golf swing
Improve Your Golf Game

Before you play, select the two thoughts you want to remember as you begin your swing routine. Insert them into the two base clips that fit snugly over your shoelaces — in full view as you address the ball. Now you're ready to play a more confident and satisfying round of golf!

ShoeTips’ 18 labels are interchangeable and you can write your own custom tips on the reverse side using an indelible marker. We define our pre-printed swing and mental tips in the booklet that comes in each package or click on Our Tips page to view them.

ShoeTips helps me calm my mind and gives me a greater sense of possibility, focus, and commitment. No other product helps you channel your mental game while you play. I hope ShoeTips will prove to be a valuable asset to your game, too.

To better golf,
Steve Lewis