Our Team

Steve Lewis ShoeTips - Play Better Golf

Steve Lewis – Affectionately known to his golfing buddies as “Luigi”, Steve’s an entrepreneur, real estate professional and financial advisor, but mainly, he’s a hopelessly addicted golfer.

He began playing the game at the age of 13 at Rancho Park in West Los Angeles. Sixty years later, after having been a member of Riviera Country Club for 24 years, Rancho is once again his home course. He currently serves as Chair of the Grievance Committee for the Rancho Men’s Club and plays regularly all over Southern California, including on the Golf Channel Amateur Tour. He’s also had the pleasure of playing in Scotland, Ireland, and China and has 6 aces to his credit, 4 at Riviera! ShoeTips combines his passion for entrepreneurship with his love of golf.

Art Snyder ShoeTips - Play Better Golf

Art Snyder – Art has built a distinguished design career — creating products, interiors, print and television advertising, branding and marketing campaigns for over 40 years. His impressive client roster includes L′Ermitage Hotels, The Beverly Center, Patron Spirits, Walt Disney, Nancy Heller, ABS, Saks Fifth Ave., Macy′s, Bloomingdales, Fashion Island and The Culver Studios.

Tennis is Art’s game. He recalls reading Timothy Gallwey’s The Inner Game of Tennis when he was first learning to play; he understands the mental battle.


Ellen Rudolph ShoeTips - Play Better Golf

Ellen Rudolph – Call it fate: Ellen grew up in a golf household, was introduced to the game as a kid, and remembers watching Arnie, Jack, and Gary compete in the big tournaments on TV. Her 92-year-old mom still plays golf once or twice a week.

Her eclectic career in photography,  journalism,  film and video production, marketing, management, PR and Chinese medicine took her to New York, Hong Kong, Tokyo and finally to LA, where she married Steve. She now finds herself developing and promoting a new mindfulness golf product that brings together her diverse interests and taps into Eastern philosophy. Perfect!