Why You Need ShoeTips 


Rickie Fowler, Nov. 2017 Golf Digest article “Play Your Best”

“Most of the mistakes you'll make in a round of golf are mental, not physical. what's holding you back... is mostly in your head and not some urgent technical flaw.” 


ShoeTips is a simple idea, born of an age-old problem—how to stay positive and mentally focused to achieve peak performance, from the first shot to the last. What can we do—while we play—to help our minds cope with all of the internal and external distractions that interfere with our performance? It’s been a problem in search of a solution for as long as the game has been played. Till now…

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Tom Ferraro, Ph.D., a Sport Psychologist who works closely with golfers and other elite athletes, explains:
A golf swing is relatively slow—about 1.7 seconds. During that time you might have 7 thoughts, which is probably 6 too many. …What does a player do with their mind while they’re swinging?” …It’s important to develop a defensive system.
If you watch golf on TV you see there’s always a tour caddie near the player—most likely someone trained by a sport psychologist—and you hear them provide verbal reminders to the player during the pre-shot routine. 
ShoeTips is very similar—it provides a visual reminder. ShoeTips is like having your own tour caddie. It’s a very useful guide.”
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Jerry Royster, veteran pro baseball player, manager and coach, and avid golfer, agrees:



"I’ve worked with athletes at every level of their development. A system that helps them draw on all of their preparation, when they need it, is a great tool for achieving peak performance.

ShoeTips does just that! I recommend it to all teachers who want their students to stay focused and remember what lessons they have been taught. It works for golf, baseball or any other pursuit.”



John D., an active senior golfer in Colorado reports
Played today with ShoeTips and shot the best round of the year. Your product really made a difference.”

Wade A., a high school golf team coach in West Virginia, wrote:
"I have a golfer on the team (11th grade). He is a 3 time conference medalist, but he has been struggling to improve his scores from last year.  He is a disciplined golfer and has a passion for the game.
I showed him the ShoeTips on Monday and allowed him to select the 2 "reminders" he thought would help him during the next match.  (STAY DOWN and COMMIT TRUST) We participated in our last home match on Wednesday.  He shot 37!! (par 36) -
best score of the season.  He is really confident as we approach our regional playoff match. Thank you ShoeTips for a great product for young golfers who need constant "reminders" during the match.”

Anne B.,  a lady member at Riviera CC, in Los Angeles, and an Amazon verified customer, says:
“I love ShoeTips! Choosing your own appropriate tip to remind you of what you need to focus on, and being able to see it on your shoes while addressing the ball is Genius! These tips have definitely helped with my ball striking and scoring.

Gary K., Golf Channel Amateur Tour Player, Ventura, CA writes: 
"Hey, I'm living proof that they work.  3rd at Ojai and then 3rd at Sandpiper!  Great finishes with a lot of help from my ShoeTips.”


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Golf is seductive; there’s nothing quite like the feeling of a great shot to keep us coming back to the course, fueling our desire for self improvement. That spirit led to the invention of ShoeTips; it's what captures the imagination of golfers to add ShoeTips to their golf routine. 

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“How does the mind interact with the body?” 

“The idea of being fully absorbed in a task—that’s what gets you "into the zone”, says Sport Psychologist, Tom Ferraro. One of the good things about ShoeTips is that when you look down, you’re looking at something external and it has a way of then helping you become more internalized yourself. You get focused on the process by seeing something visual on your shoes. This is the key—the “doorway into the zone” that really helps athletes.” 


It’s not that ShoeTips magically cures your negative self-talk, lessens your anxiety, reduces the tension in your body, restores your confidence, or teaches you how to play golf. ShoeTips simply reminds you of the one or two positive thoughts that are most important for you in the moment and reinforces them when it counts the most—just like a tour caddie does for a pro.  

ShoeTips provide mental focus and foster a calm, positive state of mind, which in turn relaxes your body, builds self-confidence, and encourages you to focus entirely on the present, so you’re no longer preoccupied with conscious thought, judgment, or emotion.

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Swing thought reminders aren’t just for beginners and amateurs; pros rely on them, too.



LGPA Pro Paula Creamer, in her May 2016 Golf Digest story, “How to Keep Your Streak Alive”, wrote: 


 "I know very few serious players who don't keep a journal of swing thoughts in their golf bag. I always jot down two thoughts from my "bible" on a sticky note and put it in my scorecard holder."

Her most recent ones:

"Turn left shoulder over right knee.
Slow transition." 


Writing about “Must-see gear from the 2017 PGA of America Fashion & Demo Experience,” Ken Van Vechten, said: 
“ShoeTips might be my ticket, one of those amazingly basic ideas that until recently no one thought to invent and, more importantly, for which to secure the USGA’s blessing.”
Per USGA Decision #2017-0271, ShoeTips is "Permitted under the Rules of Golf" -- so golfers of all skill levels, from amateurs to pros, can use them anytime, worldwide.


For $19.99, ShoeTips will revolutionize your approach to the mental game. You get a beautifully-designed product that’s weatherproof, durable, and includes everything you need. And it takes less than a minute to assemble and begin using.

 Carry all the labels and the 2 base clips together on the ring--it's easy to use and convenient to store.

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Each Package Comes With...

    —A metal ring with 18 interchangeable swing thought labels printed on nylon. 

Two 1”x2” black plastic base clips that slide over your shoelaces where they  cross (no need to untie your laces). 

  —A round, yellow bonus Bagtag with a plastic loop that attaches to your golf bag—as an option to wearing ShoeTips on your shoes. 

    —A booklet that tells the ShoeTips story and defines and categorizes each of the 18 swing thoughts into 3 groups: Focus, Feel, and Technique.

Includes simple “how-to”  instructions, and explains why reminders work. Review this material before using ShoeTips.

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There was a time before laser rangefinders and satellite GPS devices, when golfers estimated the distance for each shot, based on tee signage, scorecard information, and fairway markers. Today distance measuring devices are an essential piece of gear. Knowing the actual distance to each target and of each shot you make is powerful information that improves your shotmaking and informs your on-course strategy. Why would anyone give that up? They're easy to use, provide a huge benefit and cost anywhere from $100 to more than $700. 

Now consider ShoeTips... $19.99 for a tool that revolutionizes your approach to the mental game in a simple, elemental way.  Imagine how many strokes you could save if your mind was calm, your body relaxed, and you were laser-focused on making the shot you actually intend--each time you stand over the ball.  It's such an easy addition to your golf routine--a small habit with BIG benefits that's well worth cultivating!

Given what most golfers are willing to spend to improve their game, $19.99 is a small investment.  ShoeTips users report that the pay-off is both immediate and sustained!  

Let ShoeTips be “The Last Thought Before Your Shot”. Let it lead you to the “doorway into the zone”.

At $19.99, ShoeTip also makes a wonderfully thoughtful and affordable gift for the golfer(s) in your life, and a great stocking stuffer.

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Ann Liguori, nationally-renowned sports radio & TV talk show host says:

"ShoeTips is a brilliant idea. The messaging for golfers is a welcome reminder for positive swing thoughts and positive results -- a 'must' for anyone who wants to improve and be the best they can be on the links!"

"There's no better way to reinforce some of the things you have to do on the golf course than putting messages on your shoes. What a great idea!"


Still not convinced? Contact Us with your questions or concerns!